LEGAL

Our privacy policy.

Introduction

We care about privacy.

We are committed to protecting the privacy of all personal information obtained from you during any visits to our websites or the use of our software.

This Privacy Policy sets out the basis on which any personal data we collect from you, or that you choose to provide to us, will be processed. We encourage you to review this policy carefully.

Scope of this policy

This Privacy Policy explains how we handle personal information when NV Play acts as a data controller; for example in relation to nvplay.com, our marketing, trials and product analytics. When our customers (such as clubs, leagues or other organisations) use our software and services and we process personal data on their behalf, we usually act as a data processor and that processing is governed by our agreements with those customers (including our Data Processing Agreement), as well as this Privacy Policy where relevant.

Who are we?

Our websites and related software is operated by NV Play Limited, a company registered in New Zealand (Company Number: 6612116). NV Play Limited is the data controller for our websites and for certain processing activities related to our software and services, as described in this Privacy Policy.

What information do we collect?

Log data

When you visit our websites or use our software, our servers may automatically log the standard data provided by your web browser or internet provider. It may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details. We will treat this information as personal information.

Device data

We may also collect data about the device you’re using to access our websites or software. This may include the device type, operating system, unique device identifiers, device settings and geo-location data. What we collect can depend on the settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

Personal information

In the process of providing you a service, we may ask you for personal information so we can do so. This could include your:

Name
Email address;
Social media profiles;
Date of birth;
Phone/mobile number;
Home/Mailing address;
Work address;
Payment information.

Cookies

We use cookies to help improve your experience of our websites and software. These cookies may collect information about you and your activity across our sites. A cookie is a small piece of data that our website or software stores on your device and accesses each time you visit, so we can understand how you use our site. This helps us deliver a better service based on the preferences you have specified.

We manage cookies through a cookie consent tool, which lets you choose which optional cookies to allow and change your choice at any time. This section also explains the third-party services we use that may set cookies.

Essential cookies are needed for our sites to work. All other cookies are optional, and we only use them where you agree through our consent tool.

What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognise your browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie.

Cookies are used to enable certain features (such as logging in), to track site usage (such as analytics), to store your settings (such as timezone or notification preferences), and to personalise content (such as language).

Cookies set by our website or software are normally called "first-party cookies", and typically only track your activity on this particular site. Cookies set by other sites and companies are called "third-party cookies", and can be used to track you on other websites that use the same third-party service.

Types of cookies and how we use them

Essential cookies

Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management and payment processing. We use essential cookies to enable certain functions on our websites and software, which cannot operate without them.

Performance cookies

Performance cookies are used in the tracking of how you use a website during your visit, without collecting personal information about you. Typically, this information is anonymous and aggregated with information tracked across all site users, to help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. We use performance cookies on our site.

Functionality cookies

Functionality cookies collect information about your device and any settings you configure (such as language and timezone), so we can provide you with customised or enhanced content. These cookies may be first-party or set by third-party services. They're optional, and we only use them where you agree.

Advertising cookies

Advertising cookies help determine what promotional content is relevant to you. We do not currently use advertising cookies, but we may in the future. When we do show advertising, it will be contextual, meaning ads are chosen based on the content of the page being viewed, not by tracking your activity to target ads at you. We don't use behavioural or targeted advertising. Any non-essential advertising cookies are set only with your consent through our cookie consent tool.

Third-party cookies on our site

We may use third-party companies and individuals on our websites, for example analytics providers and payment providers. We grant these third parties access to selected information to perform specific tasks on our behalf, and they may set third-party cookies to deliver the services they provide.

We list the third-party cookies used on our sites in our cookie consent tool, with details of who sets them and why, and we only set non-essential third-party cookies if you agree. We are responsible for the cookies we choose to use on our sites.

Our third-party privacy promise

We review the privacy practices of our third-party providers before using their services, to make sure they align with ours. We will never knowingly use third-party services that compromise or violate the privacy of our users.

Analytics and marketing technologies

We use a range of analytics and marketing technologies on our sites. These include tools that collect information about how you use our sites, such as the pages you view and the actions you take, and route it to the services we use to measure performance, improve our sites, and run our own marketing.

These technologies are optional, so we only use them where you've agreed through our cookie consent tool. We use the information they collect to understand and improve our sites and our marketing. We don't use it to serve you behavioural or targeted advertising, and we don't sell your personal information.

How you can control or opt out of cookies

You can manage your cookie choices at any time using the cookie consent tool on our sites, which lets you accept or reject optional cookies by category.

You can also instruct your browser to refuse cookies. Most browsers accept cookies by default, but you can change these settings to refuse cookies or to notify you when a site tries to set one. If you browse from multiple devices, you may need to update your settings on each one. Blocking all cookies may mean you can't access certain features and content.

Do Not Track

Please note that we do not alter our website or software’s collection and use practices when we see a Do Not Track signal from your browser.

How do we use personal information?

We may collect, hold, use and disclose information for the following purposes and personal information will not be further processed in a manner that is incompatible with these purposes:

for AI-enabled analysis, machine learning-assisted features and automated tools that help us provide, support, secure, improve and develop our website, software and services;
to enable us to provide you the full benefit of our website or software as we have contracted to;
to enable you to customise or personalise your experience of our website or software;
to enable you to access and use our website, associated applications and associated social media platforms;
for account setup and administration;
to contact and communicate with you;
for internal research and development purposes;
for data aggregation and statistical modelling;
for internal record keeping and administrative purposes;
for analytics, market research and business development, including to operate and improve our website, associated applications and associated social media platforms;
for advertising and marketing, including to send you promotional information about our products and services that you have explicitly opted into receiving; and
to comply with our legal obligations and resolve any disputes that we may have.

Where we use AI-enabled or automated tools, we do so in line with applicable privacy laws and this Privacy Policy. We do not use personal information to train third-party AI models for those providers’ own purposes unless we have told you and have a lawful basis to do so.

What legal basis do we have for processing your personal data?

We will process your personal information lawfully, fairly and in a transparent manner, in line with applicable data protection laws (for example, the EU General Data Protection Regulation (GDPR), UK GDPR and other similar laws where they apply).

We collect and process information about you only where we have legal bases for doing so. These legal bases depend on the services you use and how you use them, meaning we collect and use your information only where:

it's necessary to perform a contract to which you are a party, or to take steps at your request before entering into a contract (for example when we provide a service you request);
it satisfies a legitimate interest that is not overridden by your data protection interests, such as research and development, marketing and promoting our services, and protecting our legal rights;
you give us consent for a specific purpose (for example consenting to our newsletter); or
we need to process your data to comply with a legal obligation.

Where you consent to our use of information for a specific purpose, you can change your mind at any time, although this won't affect any processing that has already taken place.

When do we share personal data?

In relation to any personal information we may collect during your use of this website, we:

will not disclose personal information we collect from you through our website other than as set out in this privacy policy or as otherwise agreed with you;
may disclose information about you to our employees, contractors and affiliates for the purposes set out above;
may disclose information about you to our contractors and suppliers so they can provide services to us, including transaction processing, hosting, partnering, marketing and support services;
may, if ownership of all or part of NV Play Limited changes, transfer your information to the new owner so our websites can continue operating, with our obligations under this policy passing to them; and
reserve the right to disclose your personal information where appropriate to comply with the law, respond to a lawful request, or protect our rights.

Information collected through our websites that does not identify users is owned by us and may be disclosed by us. We may share aggregated information about our users with our customers, affiliates, partners and advertisers.

We use Google Analytics to help us understand how visitors use our websites and software. Google processes this usage information on our behalf and explains its practices in Google's privacy policy at https://policies.google.com/privacy. Other analytics and advertising providers we use are listed in our cookie consent tool.

Where do we store and process personal data?

The personal information we collect is stored and processed in New Zealand, Australia, the United Kingdom and/or the United States, or wherever we or our partners, affiliates and third-party providers maintain facilities. By providing us with your personal information, you consent to its disclosure to these overseas third parties.

We will ensure that any transfer of personal information from the European Economic Area (EEA) and/or the United Kingdom to countries outside those areas is protected by appropriate safeguards, for example data protection clauses approved by the European Commission or the UK authorities, or other legally accepted transfer mechanisms (such as Standard Contractual Clauses and the UK international data transfer addendum).

Where we transfer personal information from a non-EEA country to another country, you acknowledge that third parties in other jurisdictions may not be subject to similar data protection laws. There are risks if any such third party acts in a way that would breach the data privacy laws in our jurisdiction, which might mean you can't seek redress under those laws.

How do we secure personal data?

We use best-practice technical and organisational security measures to protect the personal information we store against accidental or intentional manipulation, loss, destruction and unauthorised access. Our security procedures are continually enhanced as new technology becomes available.

How long do we keep your personal data for?

We don't keep personal information for longer than is necessary for the purposes for which it was collected, or for any period we're required to keep it to comply with our legal and regulatory obligations.

While we retain this information, we protect it within commercially acceptable means to prevent loss, theft, and unauthorised access, disclosure, copying, use or modification. That said, no method of electronic transmission or storage is completely secure, and we can't guarantee absolute data security.

Your rights in relation to personal data

Depending on where you live and which privacy laws apply, you may have certain rights in relation to your personal information. These can include the rights set out below.

Choice and consent

By providing personal information to us, you consent to us collecting, holding, using and disclosing it in line with this policy. If you are under 16, you must have your parent or guardian's permission to access and use our websites, and they must have consented to you providing us with your personal information. You don't have to provide personal information, but if you don't, it may affect your use of our websites or the products and services offered through them.

Information from third parties

If we receive personal information about you from a third party, we protect it as set out in this policy. If you are a third party providing personal information about someone else, you confirm that you have that person's consent to provide it to us.

Restrict

You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your information for direct marketing, you can change your mind at any time by contacting us. If you ask us to restrict how we process your information, we'll let you know how that affects your use of our websites, products and services.

Access and data portability

You may request details of the personal information we hold about you, and a copy of it. Where possible, we'll provide this in CSV or another easily readable machine format. You may ask us to erase the information we hold about you at any time, and you may ask us to transfer it to another third party. In each case, we'll let you know how the request affects your use of our websites, products and services.

Correction

If you believe any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us. We'll take reasonable steps to correct it.

Notification of data breaches

We will comply with the laws that apply to us in respect of any data breach.

Complaints

If you believe we have breached a relevant data protection law and wish to complain, please contact us with full details of the alleged breach. We'll investigate promptly and respond in writing, setting out the outcome and the steps we'll take. You also have the right to contact a regulatory body or data protection authority about your complaint.

Unsubscribe

To unsubscribe from our email database or opt out of communications (including marketing), please contact us or use the opt-out facilities provided in the communication.

AI and automated analysis

Some NV Play features and internal business tools may use artificial intelligence, machine learning or automated analysis to help deliver, support, secure and improve our services.

This may include tools that help with scoring, video analysis, highlights, performance insights, product analytics, customer support, software development, security monitoring and internal administration.

Depending on how you use NV Play, these tools may process account information, usage data, match data, player and team data, video or photographic footage, device information, support requests and other information described in this policy.

We use AI and automated analysis only where we have a lawful basis to do so, such as providing our services, performing a contract, pursuing legitimate business interests, complying with the law, or relying on consent where consent is required.

We may use aggregated, de-identified or pseudonymised data to develop, test and improve our services, including AI-enabled features. We do not use personal information to train publicly available third-party AI models unless we have told you and have an appropriate lawful basis.

We use trusted service providers to support some AI-enabled features and internal tools. Where those providers process personal information for us, we use contractual, technical and organisational safeguards to protect it and limit how it can be used.

AI-generated outputs are intended to support human users, not replace their judgement. We do not use fully automated decision-making that produces legal or similarly significant effects about individuals without appropriate safeguards and human review.

Automated decision-making and profiling

NV Play uses automated systems, analytics and AI-enabled tools to generate insights, reports, recommendations and operational outputs. These are designed to support human users and improve the services.

We do not use solely automated decision-making that produces legal or similarly significant effects about individuals, unless we have a lawful basis to do so and have appropriate safeguards in place.

If we introduce a feature that makes or materially contributes to such a decision, we will provide clear information about the feature, the personal information used, the likely effects, and any rights to request human review, challenge the decision, or object where applicable.

Children

Our websites, including our live scores, may be viewed by people of all ages, including children, for example at school and junior cricket. Our advertising is contextual, so we don't use tracking to target ads at anyone, including children, and we don't knowingly build advertising profiles of children. The analytics and marketing technologies described above are optional and only used with consent.

If you are under 16, please get your parent or guardian's permission before giving us personal information. If you believe a child has given us personal information that we shouldn't hold, please contact us and we'll remove it.

Linking to other websites or third-party content

Our websites or software may link to other websites or applications. These are not endorsed by us unless explicitly stated, may operate independently, and may have their own privacy notices, which we strongly suggest you review. If a linked website is not owned or controlled by us, we are not responsible for its content or the privacy practices of its operator.

Business transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may continue to use your personal information in line with this policy.

Changes to this policy

We may change this policy from time to time to reflect current practices or changes in the law. We'll take reasonable steps to let users know about changes via our websites. Your continued use of our sites after any change will be regarded as acceptance of our privacy practices.

If we make a significant change to this policy, for example changing a lawful basis on which we process your personal information, we will ask you to re-consent to the amended policy.

How to contact us?

Please contact us, or our Data Protection Officer, if you have any questions about this policy or the information we hold about you.

NV Play Data Protection Officer
Data Protection Officer
privacy@nvplay.com

This policy is effective as of 15^th December 2025.