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About NV Play

We’re lifting cricket’s game.

NV Play’s game changing platform has been powering elite cricket for over 20 years.
 We're the platform of choice for the top 40% of cricket in England and Wales, present in 57 countries and counting. And now we’re changing the game again – delivering pro-level tools to every level of cricket.

Group of young male recreational cricketers celebrating on the field after a wicket

The NV Play by play

2001
It all started with the launch of Feedback Cricket, built off the dreams of a travelling performance analyst.
2004
Things got serious when we developed live scoring software for CricInfo, still used by ESPN today.
2006
Our long-term collaboration with New Zealand Cricket kicked off with a critical suite of high performance and operational systems.
2010
We teamed up with the England & Wales Cricket Board to deliver high performance tools still used across the International, first class, and recreational games.
2018
NV Play was officially born, launching PCS Pro Recreational with the England & Wales Cricket Board. The free scoring platform is now used widely across the recreational game in England and Wales.
2019
PCS Pro Professional launched, modernising our original Feedback Cricket platform and rolling it into the ECB's pipeline for elite cricket across England and Wales. Closer to home, we were named a Finalist at the Champion Canterbury Awards.
2020
NV Play went global through the ICC High Performance Associates programme, bringing elite tools to Ireland, Netherlands, Hong Kong, Nepal and a host of other emerging cricket nations. The year was capped with our first metal, winning Established Startup of the Year at the global Sports Technology Awards.
2021
We won big at the Sports Technology Awards, taking out Best Elite Performance Technology, with Finalist nods in Best Broadcast Technology and Best Digital Technology. The Match Coding Centre opened in India, scaling NV Play's analyst data services for elite teams worldwide.
2022
Mumbai Indians, Major League Cricket, the ILT20 tournament in UAE and almost every cricket stadium across Australia started building their future on NV Play. We also extended PCS Pro's footprint in the UK recreational game, bringing professional grade live streaming to club cricket for the first time.
2023
Back at the global Sports Technology Awards, this time in New York, we were named a Finalist in Best Broadcast Technology, our third Sports Technology Awards milestone. In the UK, the last of the 18 First Class Counties came on board, with every professional cricket match in England and Wales now live streamed with PCS Pro Professional.
2024
The England & Wales Cricket Board signed up for another four years, deepening an already 14 year partnership that stretches back to 2010 and spans every level of the game. In Barbados, Kensington Oval came online with NV Play ahead of the ICC Men's T20 World Cup.
2025
We built the future of cricket with Vision AI, cricket's first computer vision artificial intelligence tool, engineered for analysis and fan engagement. NV Play's footprint also expanded into Pakistan stadium scoreboards, Bangladesh domestic live streaming, and high performance video analysis with Baroda Cricket Association in India.
2026
Building on more than two decades powering the professional game, we launched our global consumer platform, bringing the same pro-level cricket software to every level of cricket worldwide. New partnerships also kicked off with Qatar Cricket and Boland Park in South Africa, ahead of the ICC Men's Cricket World Cup 2027.
Top 40%
Today, NV Play remains the platform of choice for the top 40% of cricket in England and Wales.
57 countries
Our software’s been global since day one, changing the game in 57 countries and counting.

What makes NV Play unmatched.

Battle-hardened by the best.

NV Play software has been tried, tested, and given the tick of approval by the very best in the business. 

Built by
cricket-lovers.

After 20 years in the game, we know the tools that cricketers of every level need. And we have the know-how to deliver them.

Here for every part of the game.

Before, during, and after the game. NV Play is the operating system of cricket, and your single source of truth.

Our end-game

Delivering elite tools
to every cricketer who needs them.

NV Play’s story started with elite cricket. We hit the ground running, partnering with heavy hitters – like the England and Wales Cricket Board and New Zealand Cricket – from the first innings. Creating live scoring, high performance, and broadcast-grade cricket systems for first-class matches all over the world. 

After over 20 years of driving growth at the top of the game, we remain 100% privately owned – and 100% focused on our vision; delivering elite tools to every level of cricket. So whether you’re playing to a crowd of hundreds, or being watched by millions, you can score, live stream, and perform with the best of them. 

Want to come play
on our team?

If you’re a good sport with a global mindset,
keen to play as a team and win as a team, then we’re keen hear from you. 
Seven recreational cricketers in whites running towards their teammates after a win

Find out how NV Play could
change your game.

For Cricket Clubs

Keep fans glued to the club room barstools, with shareable video highlight packages easily created in seconds.

NV Play for Cricket Clubs
Malan And Bairstow Put On An U

Schools & Academies

Give the next generation of players an elite cricket education, with the same software their heroes use.

NV Play for Schools & Academies
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Scorers & Analysts

Score like a pro with battle-hardened tools, and go deep with data analysis across up to 100 matches.

NV Play for Scorers & Analysts
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Cricket Associations

Get the all-in-one solution that runs the game at the highest level, with NV Play. The operating system of cricket.

NV Play for Cricket Associations
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We've teamed up with cricket's best.

NV Play's unmatched technical capability, innovation and genuine passion for supporting cricket at every level align perfectly with our own values and ambitions.

Richard Brewer (about page)
Richard Brewer CEO

Our partnership with NV Play extends well beyond the software. NV Play invested time in understanding how we worked, our competition structure, how our analysts are trained, and what our coaching staff needed.

Richard Holdsworth - about
Richard Holdsworth Former Director of Cricket

We anticipate a long and productive partnership with NV Play, recognising it as a pivotal tool in the future of cricket performance analysis.

Jamie Ryan (about page)
Jamie Ryan Performance Analysis Manager

What NV Play has created is nothing short of a monument to the game. Nothing is ever “impossible” and I’m always looking forward to where it can go from here.

Dylan Saunders (about)
Dylan Saunders Systems Engineer, Lumen8 (MCG)

The team behind the scenes are constantly developing in response to the users’ needs, for example its development of AI coding to help improve accuracy and alleviate workload.

Chris Picket (about page)
Chris Picket National Team Analyst & Coach

NV Play made the entire process seamless from procurement through configuration and operation. We look forward to partnering with NV Play again in the future.

Andrew Gorder (about page)
Andrew Gorder Senior Project Manager, Daktronics

This is cricket as it should be.

Smart scoring, shareable highlights. Quality live streaming, deep analysis. Get the single platform that does it all.